George is an experienced sales and business development professional with a strong background in customer engagement, market expansion, and revenue growth strategies.

With extensive experience in sales leadership, George has successfully managed teams, optimized sales operations, and implemented data-driven strategies that enhance business performance. Prior to joining Fortified Whole Grain Alliance, he played a key role at Twiga Foods East Africa, where he led initiatives that increased customer acquisition, improved market penetration, and streamlined digital transformation processes in sales operations.

George holds a Bachelor of Science in Project Planning & Management from the University of Eldoret and has honed his expertise in sales management, business development, and strategic planning. His ability to build and maintain strong networks with stakeholders has made him a key player in expanding market access and ensuring customer satisfaction.