- In some instances, the cost of fortification equipment and of the micronutrient pre-mix may be subsidised by government or NGOs. However, such subsidy even if it is provided is normally only short-term and it would be very unwise to rely on it. Rather, millers should use the fact that their products have been fortified for improved nutrition and health as a marketing strategy to promote sales. In this regard, nutrition and health is one of the three major drivers of consumer food purchase in Africa, together with cost and affordability and taste.
